What do these #s mean???

[happymom]

When looking through the offers at Clickbank, you can sort by the following attributes:

* Popularity
* Gravity
* $ Earned/Sale
* Future $
* Total $
* % Earned/Sale
* % Referred
* Commission %

What do the following ones mean?

Gravity, Future $, Total $, % referred.

Thanks to anyone who can help me.

Julie

[Elaine Currie]

Hi Julie,

Future $: Average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills. This does not include revenue from the initial sale.

Total $: The sum of all sales and rebills divided by the number of sales. It is the average total $ per sale, including all rebills that may come from that sale.

I think the % referred means the percentage of sales made by affiliates as opposed to sold direct by the product owner.

[zeta]

Julie
Here is what I had from Clickbank bookmarked
1. $Earned/Sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. Unfunded sales, such as returned checks, do not impact this number.

2. Future $: Average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills.

3. Total $: The sum of all initial sales and rebills divided by the number of initial sales. It is the average total $ per sale, including all rebills that may come from that sale.

4. %Earned/Sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.

5. %Referred: Fraction of publisher's total sales that are referred by affiliates.

6. Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Hope that helps
Zeta

[happymom]

Thank you Elaine & Zeta. I couldn't find that explained anywhere on their site.

Julie