Post by sophiemartin on Aug 7, 2012 0:30:34 GMT -5
Renowned motorcycle-maker Harley-Davidson's profits were up by 30 percent from April through June of this year. One of the factors driving those profits might be the lingering high price of gas. Will you be trying to sell or buy a new or used van? If this relates to you, do yourself a favor and look at Gus Johnson dealer!
Much more income
Last year’s reported net profit for the second quarter of Harley-Davidson showed $190.6 million. This year’s second quarter reported $247.3 million, a huge increase.
The company reported$1.57 billion total revenue, which is a huge increase from the year before at $1.34 billion. Still, analysts anticipated Harley to make $1.64 billion, so it fell short of expectations.
Keith Wandell, Harley-Davidson's chairman and CEO, blamed the lower-than-expected revenue on the warm winter, driving sales earlier to the year than normal:
"We're pleased with the overall performance at retail during the first half, including continued growth in the second quarter. As expected, retail sales moderated in the second quarter due to an unusually warm early spring in the U.S. that pulled some sales forward into the first quarter."
Getting a larger target audience
The increase was anticipated by Harley Davidson which was preparing on doing things to get a bigger target audience. It started making changes in 2009 to try and get rid of the stereotypical rider. It is focusing on younger buyers, women and minority, and it has been cutting costs. It has even been leaving the U.S. for sales.
Reason people want motorcycles
Financial data firm Sageworks announced a 16 percent increase in motorcycle and ATV sales. That means that Harley-Davidson is not the only company appreciating the boost in business.
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The bikes have been more popular for a lot of reasons. Even the gas-guzzling motorbike gets 44 to 59 mpg, which means that motorcycles are much more fuel-efficient than vehicles. The cost of gasoline means motorcycles are much cheaper to drive.
The motorcycle-maker is excited to have an increase in sales. One other reason could be the really warm winter.
Wandell said:
"We continue to remain cautious in our expectations for retail sales globally in an environment of greater economic uncertainty, including in Europe where sales are clearly being affected by the challenging Eurozone economy."
Sources
Denver Post
Wall Street Journal
Daily Finance
Much more income
Last year’s reported net profit for the second quarter of Harley-Davidson showed $190.6 million. This year’s second quarter reported $247.3 million, a huge increase.
The company reported$1.57 billion total revenue, which is a huge increase from the year before at $1.34 billion. Still, analysts anticipated Harley to make $1.64 billion, so it fell short of expectations.
Keith Wandell, Harley-Davidson's chairman and CEO, blamed the lower-than-expected revenue on the warm winter, driving sales earlier to the year than normal:
"We're pleased with the overall performance at retail during the first half, including continued growth in the second quarter. As expected, retail sales moderated in the second quarter due to an unusually warm early spring in the U.S. that pulled some sales forward into the first quarter."
Getting a larger target audience
The increase was anticipated by Harley Davidson which was preparing on doing things to get a bigger target audience. It started making changes in 2009 to try and get rid of the stereotypical rider. It is focusing on younger buyers, women and minority, and it has been cutting costs. It has even been leaving the U.S. for sales.
Reason people want motorcycles
Financial data firm Sageworks announced a 16 percent increase in motorcycle and ATV sales. That means that Harley-Davidson is not the only company appreciating the boost in business.
For The best Discount For A Pre-Owned Ford Have A Look At Gus Johnson Ford Without Delay!
The bikes have been more popular for a lot of reasons. Even the gas-guzzling motorbike gets 44 to 59 mpg, which means that motorcycles are much more fuel-efficient than vehicles. The cost of gasoline means motorcycles are much cheaper to drive.
The motorcycle-maker is excited to have an increase in sales. One other reason could be the really warm winter.
Wandell said:
"We continue to remain cautious in our expectations for retail sales globally in an environment of greater economic uncertainty, including in Europe where sales are clearly being affected by the challenging Eurozone economy."
Sources
Denver Post
Wall Street Journal
Daily Finance